--- title: "Elite Smart Build · Turnkey hotel refurbishment" description: "Elite Smart Build is a Spanish turnkey hotel refurbishment company based in Cambre (A Coruña). Since 2012 it has delivered more than 200 projects in more than 20 countries for hotel chains and owners." url: https://www.elitesmartbuild.com/en lang: en alternate: https://www.elitesmartbuild.com updated: 2026-10-16 --- ![Room at Barceló Allegro Agadir refurbished by Elite, with a mural of coloured triangles](https://www.elitesmartbuild.com/img/home/hero.w1600.webp) welcome to the revolution # Elite Smart Build: we build spaces that perform Elite Smart Build is the hotel refurbishment company of GRUPO GRL, S.L., based in Cambre (A Coruña, Spain). Since 2012 it has delivered more than 200 projects in more than 20 countries for hotel chains and owners. A video recreation of a room at Santo Domingo Bay, from how it was to how it turned out. Boca Chica · Dominican Republic ## From Hamaca to the Bay The former Hotel Hamaca, in the Dominican Republic, reopened as Santo Domingo Bay Convention Resort & Casino after a complete refurbishment by Elite: 351 rooms, the corridors and every common area, from the plumbing to the furnishings. The hotel was closed for the duration of the work. - **Rooms:** 351 - **Works:** 2024-2025 - **Turnkey:** Yes [See the project (Santo Domingo Bay)](https://www.elitesmartbuild.com/en/projects/santo-domingo-bay) Before and after, recreated Animated recreation An animated recreation of the spa at Santo Domingo Bay, based on a real photograph. Santo Domingo Bay · spa ## The common areas too At Santo Domingo Bay, Elite refurbished every common area, from the lobby to the spa. [See the project (Santo Domingo Bay)](https://www.elitesmartbuild.com/en/projects/santo-domingo-bay) Since 2012 ## What we have done so far - **projects:** more than 200 - **countries:** more than 20 - **client companies:** more than 50 How Elite works ## A pilot room comes first Before work starts, Elite fits out a pilot room so the hotel can sign off the finish. That model fixes the budget and the schedule, and Elite then carries out the work through to handover. [How Elite works](https://www.elitesmartbuild.com/en/refurbishing-a-hotel-without-closing) - **Design and development:** Concept, technical design and choice of solutions. - **Validation:** Pilot room, quality control and sign-off of standards. - **Planning and control:** Room types defined, fixed budget and works schedule. - **Delivery and handover:** Site management, procurement and logistics, execution and handover into service. Before and after ## The change shows in the same room Before and after photos taken from the same point in Elite projects. Drag to compare. ![A Sunscape Dominicus room before the refurbishment, window onto the garden](https://www.elitesmartbuild.com/img/obras/sunscape-dominicus-la-romana-03.w1200.webp) ![A Sunscape Dominicus room after Elite's refurbishment](https://www.elitesmartbuild.com/img/obras/sunscape-dominicus-la-romana-04.w1200.webp) Sunscape Dominicus La Romana · Bayahibe, Dominican Republic · 2023 · 867 rooms. [See the project](https://www.elitesmartbuild.com/en/projects/sunscape-dominicus-la-romana) Where Elite has worked ## From Galicia to the Caribbean Elite projects in eight countries: Spain, the Dominican Republic, Morocco, France, Germany, Norway, Belgium, and the United Kingdom. Every point on the map is a project. 1. [Santo Domingo Bay](https://www.elitesmartbuild.com/en/projects/santo-domingo-bay): Boca Chica, Dominican Republic · 2024-2025 · 351 rooms 2. [Barceló Lanzarote Active Resort](https://www.elitesmartbuild.com/en/projects/barcelo-lanzarote-active-resort): Costa Teguise, Spain · 2021-2022 · 752 rooms 3. [Barceló Allegro Agadir](https://www.elitesmartbuild.com/en/projects/barcelo-allegro-agadir): Agadir, Morocco · 2020 · 321 rooms 4. [Radisson Blu Cologne](https://www.elitesmartbuild.com/en/projects/radisson-blu-cologne): Cologne, Germany · 2018 · 318 rooms 5. [Radisson Blu Tromsø](https://www.elitesmartbuild.com/en/projects/radisson-blu-tromso): Tromsø, Norway · 2018 · 269 rooms 6. [Radisson Blu Nice](https://www.elitesmartbuild.com/en/projects/radisson-blu-nice): Nice, France · 2017 · 263 rooms 7. [Sunscape Coco Punta Cana](https://www.elitesmartbuild.com/en/projects/sunscape-coco-punta-cana): Punta Cana, Dominican Republic · 2023 · 861 rooms 8. [Sunscape Dominicus La Romana](https://www.elitesmartbuild.com/en/projects/sunscape-dominicus-la-romana): Bayahibe, Dominican Republic · 2023 · 867 rooms 9. [Occidental Alicante](https://www.elitesmartbuild.com/en/projects/occidental-alicante): Alicante, Spain · 2020 · 80 rooms 10. [NH Madrid Barajas](https://www.elitesmartbuild.com/en/projects/nh-barajas): Madrid, Spain · 2017 · 172 rooms 11. [NH Madrid Chamberí](https://www.elitesmartbuild.com/en/projects/nh-chamberi): Madrid, Spain · 2017 · 56 rooms 12. [Hotel Indigo Brussels](https://www.elitesmartbuild.com/en/projects/hotel-indigo-brussels): Brussels, Belgium · 2019 · 285 rooms 13. [Alúa Calas de Mallorca](https://www.elitesmartbuild.com/en/projects/alua-calas-de-mallorca): Calas de Mallorca, Spain · 2025 · 59 rooms 14. [Barceló Tenerife](https://www.elitesmartbuild.com/en/projects/barcelo-tenerife): Spain · 2026 · 59 rooms 15. [Hesperia A Coruña](https://www.elitesmartbuild.com/en/projects/hesperia-a-coruna): A Coruña, Spain · 2018 · 123 rooms 16. [Barceló Marrakech](https://www.elitesmartbuild.com/en/projects/barcelo-marrakech): Marrakech, Morocco · 2022-2024 · 300 rooms 17. [Park Inn by Radisson Hotel Heathrow](https://www.elitesmartbuild.com/en/projects/park-inn-by-radisson-heathrow): London (Heathrow), United Kingdom · 2020 · 519 rooms 18. [Bahía Príncipe Coral Beach](https://www.elitesmartbuild.com/en/projects/bahia-principe-coral-beach): Mallorca (Balearic Islands), Spain · 2024 · 184 rooms Questions ## What people ask about Elite [See all the questions](https://www.elitesmartbuild.com/en/faq) **What is Elite Smart Build?** Elite Smart Build is a Spanish hotel refurbishment company founded in A Coruña in 2012. The legal entity is GRUPO GRL, S.L. (tax ID B70328208). It has delivered more than 200 projects in more than 20 countries for chains such as Barceló, NH and Radisson. [About Elite](https://www.elitesmartbuild.com/en/company) **What is a turnkey hotel refurbishment?** It is a refurbishment in which one company handles the design, procurement, logistics and execution, and hands the hotel back ready to open. Elite did its first in 2018, at Radisson Blu Cologne, and its largest by room count at Sunscape Dominicus, with 867 rooms. [See the projects](https://www.elitesmartbuild.com/en/projects) **What is a pilot room?** It is one room finished to the final specification before the rest of the work starts. The hotel reviews it and signs it off, and the fixed budget and schedule are set from it. It is the second phase of Elite's method. [How Elite works](https://www.elitesmartbuild.com/en/refurbishing-a-hotel-without-closing) **Does Elite also refurbish common areas?** Yes. At Santo Domingo Bay it refurbished every common area, from the lobby to the spa and the kitchens. At Barceló Allegro Agadir it did the reception and the restaurant, and at Barceló Lanzarote it clad the spiral staircases and the lift in iNfeel. [See common areas](https://www.elitesmartbuild.com/en/hotel-common-area-refurbishment) **Which companies refurbish hotels for Barceló, NH or Radisson?** Elite Smart Build has worked for all three. For Barceló it refurbished the Allegro Agadir and Occidental Alicante, among others; for NH it refreshed Madrid Barajas and Madrid Chamberí with surface film; and for Radisson it refurbished the Radisson Blu hotels in Cologne and Tromsø and refreshed the one in Nice with iNfeel surface film. [See all projects](https://www.elitesmartbuild.com/en/projects) **Where does Elite have offices?** Its head office is in Cambre (A Coruña, Spain). It also has offices in Santo Domingo (Dominican Republic), Cancún (Mexico) and Casablanca (Morocco). [See the offices](https://www.elitesmartbuild.com/en/company) Request a visit ## How many rooms does your hotel have? We'll come and see it, then tell you what we would do. [Request a visit](https://www.elitesmartbuild.com/en/request-a-visit) [See the projects](https://www.elitesmartbuild.com/en/projects)