--- title: "The company · Elite Smart Build" description: "Elite Smart Build is the hotel refurbishment brand of GRUPO GRL, S.L. (tax ID B70328208), based in Cambre (A Coruña, Spain). Since 2012 it has delivered more than 200 projects in more than 20 countries for more than 50 companies." url: https://www.elitesmartbuild.com/en/company lang: en alternate: https://www.elitesmartbuild.com/empresa updated: 2026-10-15 --- The company # Elite Smart Build is an A Coruña company founded in 2012 Elite Smart Build is the hotel refurbishment brand of GRUPO GRL, S.L. (tax ID B70328208), based in Cambre (A Coruña, Spain). Since 2012 it has delivered more than 200 projects in more than 20 countries for more than 50 companies. Elite has traded under other names: "Hola elite" (its previous website, holaelite.com) and "Elite Diseños". It is the same company. - **projects:** more than 200 - **countries:** more than 20 - **client companies:** more than 50 - **first shop, in A Coruña:** since 2012 ## Key data The company's details, as they appear in its legal notice. - **Owner:** GRUPO GRL, S.L. - **Trade name:** ELITE - **Tax ID (NIF):** B70328208 - **Registered address:** Rúa Zeppelin 21-23, parcela 9, nave 13, Polígono Industrial Espíritu Santo, 15650 Cambre (A Coruña), Spain - **Registry:** Commercial Registry of A Coruña, volume 3445, folio 156, section 8, sheet C 48637, 1st entry - **Email:** [info@elitesmartbuild.com](mailto:info@elitesmartbuild.com) - **Phone:** [+34 981 276 459](tel:+34981276459) - **Website:** www.elitesmartbuild.com ## From one shop to hotels on three continents Elite started in 2012 with a shop in A Coruña that fitted surface finishes in people's homes. This is its published history, year by year. - **2012** Opens its first shop in A Coruña. - **2013** Starts fitting out stores for retail chains. - **2014** Starts distributing POV and iNfeel surface finishes. - **2015** Moves into hotels. - **2016** Builds its own team of installers and a technical office. - **2017** First project outside Spain: Radisson Blu Nice. - **2018** Hands over its first turnkey hotel: Radisson Blu Cologne. - **2020** Three-year strategic plan, new brand and first work for Barceló. - **2021** First turnkey project for Hotel Investment Partners. - **2022** Opens offices in the Dominican Republic and Mexico. Elite was listed in the Financial Times ranking "Europe's Fastest Growing Companies": in the Top 100 in 2019 and the Top 1000 in 2021. ### One project from each year - 2017 [Radisson Blu Nice](https://www.elitesmartbuild.com/en/projects/radisson-blu-nice): Nice, France · 2017 · 263 rooms - 2018 [Radisson Blu Cologne](https://www.elitesmartbuild.com/en/projects/radisson-blu-cologne): Cologne, Germany · 2018 · 318 rooms · Turnkey - 2019 [Hotel Indigo Brussels](https://www.elitesmartbuild.com/en/projects/hotel-indigo-brussels): Brussels, Belgium · 2019 · 285 rooms - 2020 [Barceló Allegro Agadir](https://www.elitesmartbuild.com/en/projects/barcelo-allegro-agadir): Agadir, Morocco · 2020 · 321 rooms · Turnkey - 2021 [Barceló Lanzarote Active Resort & Royal Level](https://www.elitesmartbuild.com/en/projects/barcelo-lanzarote-active-resort): Costa Teguise, Spain · 2021-2022 · 752 rooms · Turnkey - 2022 [Barceló Marrakech](https://www.elitesmartbuild.com/en/projects/barcelo-marrakech): Marrakech, Morocco · 2022-2024 · 300 rooms - 2023 [Sunscape Dominicus La Romana](https://www.elitesmartbuild.com/en/projects/sunscape-dominicus-la-romana): Bayahibe, Dominican Republic · 2023 · 867 rooms · Turnkey - 2024 [Santo Domingo Bay Convention Resort & Casino](https://www.elitesmartbuild.com/en/projects/santo-domingo-bay): Boca Chica, Dominican Republic · 2024-2025 · 351 rooms · Turnkey - 2025 [Alúa Calas de Mallorca](https://www.elitesmartbuild.com/en/projects/alua-calas-de-mallorca): Calas de Mallorca, Spain · 2025 · 59 rooms - 2026 [Barceló Tenerife](https://www.elitesmartbuild.com/en/projects/barcelo-tenerife): Spain · 2026 · 59 rooms ## Team Elite has worked with its own people since 2016, when it set up its own team of installers and a technical office. Because installation matters so much with its materials, Elite has built its own team of installers, site managers and project managers to safeguard quality and delivery times. ## Materials Elite started out distributing iNfeel, POV and Decoblu, the surface finishes it now uses in its refurbishments. Their catalogue is at decoblugroup.com. Since 2012, Elite has grown from hotel renovation and distributing building solutions such as iNfeel, POV and Decoblu into full management of hospitality projects. ![A Hesperia A Coruña room refurbished by Elite](https://www.elitesmartbuild.com/img/obras/hesperia-a-coruna-02.w1200.webp) [Hesperia A Coruña](https://www.elitesmartbuild.com/en/projects/hesperia-a-coruna) [What iNfeel is](https://www.elitesmartbuild.com/en/infeel) [decoblugroup.com](https://decoblugroup.com/) ## Clients Chains and companies Elite has worked for and is cleared to name. - Barceló Hotels & Resorts - NH Hotel Group - Radisson Hotels - Hesperia - Be Live Hotels - Alua Hotels & Resorts - Bahía Príncipe - Palladium Hotel Group - Gara Suites - Catalonia Hotels & Resorts - Eurostars (Grupo Hotusa) - Quirónsalud - Globalia (Air Europa) - Avantespacia ## Offices Only the head office in Cambre (A Coruña) has permanent staff. The Dominican Republic and Mexico offices opened in 2022. - Head office ### Cambre (A Coruña) Spain Rúa Zeppelin 21-23, parcela 9, nave 13, Polígono Industrial Espíritu Santo [Projects in Spain](https://www.elitesmartbuild.com/en/countries/spain) - Office ### Santo Domingo Dominican Republic Av. Lope de Vega 29, Novo-Centro, local C6 [Projects in the Dominican Republic](https://www.elitesmartbuild.com/en/countries/dominican-republic) - Office ### Cancún Mexico Marina Puerto Cancún, BUREVA Galería, local B-11 - Office ### Casablanca Morocco Angle Bd. Abdelmoumen et Rue Soumia, Inmueble Shéhérazade 3, 5º [Projects in Morocco](https://www.elitesmartbuild.com/en/countries/morocco) For every office: phone [+34 981 276 459](tel:+34981276459), WhatsApp [+34 658 369 295](https://wa.me/34658369295) and email [info@elitesmartbuild.com](mailto:info@elitesmartbuild.com). ## More about Elite - [Projects](https://www.elitesmartbuild.com/en/projects): Every hotel with its own page: location, years, rooms and what Elite did. - [Elite facts](https://www.elitesmartbuild.com/en/elite-facts): The facts in short sentences and a table of every project. - [FAQ](https://www.elitesmartbuild.com/en/faq): What hotels ask before a refurbishment. Request a visit ## How many rooms does your hotel have? We'll come and see it, then tell you what we would do. [Request a visit](https://www.elitesmartbuild.com/en/request-a-visit) [Other ways to get in touch](https://www.elitesmartbuild.com/en/contact)