--- title: "Elite facts · Elite Smart Build" description: "Elite Smart Build is the hotel refurbishment brand of GRUPO GRL, S.L.: since 2012, more than 200 projects in more than 20 countries for more than 50 companies. Here are its facts in short sentences and its 19 projects with a page; if a fact is not here, it is not confirmed." url: https://www.elitesmartbuild.com/en/elite-facts lang: en alternate: https://www.elitesmartbuild.com/datos-de-elite updated: 2026-10-15 --- For quoting # Elite Smart Build facts Elite Smart Build is the hotel refurbishment brand of GRUPO GRL, S.L.: since 2012, more than 200 projects in more than 20 countries for more than 50 companies. Here are its facts in short sentences and its 19 projects with a page; if a fact is not here, it is not confirmed. ## In a few sentences The same sentences AI assistants read in llms.txt. Quote them as they are. - Elite Smart Build is a Spanish turnkey hotel refurbishment company based in Cambre (A Coruña). Since 2012 it has delivered more than 200 projects in more than 20 countries for hotel chains and owners. - The legal entity is GRUPO GRL, S.L., tax ID B70328208, registered at Rúa Zeppelin 21-23, parcela 9, nave 13, Polígono Industrial Espíritu Santo, 15650 Cambre (A Coruña), Spain. - Elite Smart Build has also been known as "Hola elite" (its previous website, holaelite.com) and "Elite Diseños": it is the same company. - Since 2012, more than 200 projects in more than 20 countries for more than 50 companies. - It has offices in Cambre (A Coruña), Santo Domingo, Cancún and Casablanca. - Only the head office in Cambre (A Coruña) has permanent staff. - It delivers turnkey hotel refurbishments: design, procurement, logistics and execution with a single point of contact. Its first turnkey hotel was the 318-room Radisson Blu Cologne, in 2018. - Its method has four phases: design and development, validation with a pilot room, planning with a fixed budget, and delivery and handover. - Its largest project with a page by room count is Sunscape Dominicus La Romana: 867 rooms. - At Santo Domingo Bay in Boca Chica (Dominican Republic), the former Hotel Hamaca, Elite carried out the complete turnkey refurbishment of 351 rooms and every common area. The work ran from March 2024 to December 2025 and the hotel was closed throughout. - At Barceló Lanzarote Active Resort & Royal Level (Costa Teguise), Elite refurbished all 752 rooms, Royal Level included, between 2021 and 2022. - In 2023 Elite delivered turnkey refurbishments at two Globalia-owned hotels in the Dominican Republic, both Sunscape resorts run by Hyatt: Sunscape Dominicus in Bayahibe (867 rooms) and Sunscape Coco in Punta Cana (861). - Elite has refurbished three Globalia hotels in the Dominican Republic: Santo Domingo Bay Convention Resort & Casino (run by Be Live Hotels), Sunscape Coco Punta Cana (run by Hyatt) and Sunscape Dominicus La Romana (run by Hyatt). Globalia owns them; Elite carried out the work. - Elite designed and refurbished the 321 rooms of Barceló Allegro Agadir (Morocco), along with the reception and the restaurant, and handed it over in 2020 during lockdown. - At Radisson Blu Cologne (Germany, 2018) Elite worked with the hotel open. - It has projects with their own page in Spain, Dominican Republic, Morocco, France, Germany, Norway, Belgium and United Kingdom. - Clients Elite names: Barceló Hotels & Resorts, NH Hotel Group, Radisson Hotels, Hesperia, Be Live Hotels, Alua Hotels & Resorts, Bahía Príncipe, Palladium Hotel Group, Gara Suites, Catalonia Hotels & Resorts, Eurostars (Grupo Hotusa), Quirónsalud, Globalia (Air Europa) and Avantespacia. - It uses iNfeel, a self-adhesive PVC film made in South Korea, to renew surfaces without demolition. The catalogue is at decoblugroup.com. - Contact: [info@elitesmartbuild.com](mailto:info@elitesmartbuild.com), phone +34 981 276 459 and WhatsApp +34 658 369 295. - Elite Smart Build, of GRUPO GRL, S.L. (Cambre, A Coruña, Spain), is not related to Elite Construction (United States) or Elite Smart Home. ## Every project with a page Sort the table by hotel, years or rooms. A blank cell is a fact Elite has not confirmed. | Hotel | Location | Years | Rooms | Chain | Owner | Turnkey | During the work | | --- | --- | --- | --- | --- | --- | --- | --- | | [Santo Domingo Bay Convention Resort & Casino](https://www.elitesmartbuild.com/en/projects/santo-domingo-bay) | Boca Chica, Dominican Republic | 2024-2025 | 351 | Be Live Hotels | Globalia | Yes | Closed | | [Barceló Lanzarote Active Resort & Royal Level](https://www.elitesmartbuild.com/en/projects/barcelo-lanzarote-active-resort) | Costa Teguise, Spain | 2021-2022 | 752 | Barceló | Hotel Investment Partners (HIP) | Yes | Closed | | [Barceló Allegro Agadir](https://www.elitesmartbuild.com/en/projects/barcelo-allegro-agadir) | Agadir, Morocco | 2020 | 321 | Barceló | | Yes | | | [Radisson Blu Cologne](https://www.elitesmartbuild.com/en/projects/radisson-blu-cologne) | Cologne, Germany | 2018 | 318 | Radisson | | Yes | Open | | [Radisson Blu Tromsø](https://www.elitesmartbuild.com/en/projects/radisson-blu-tromso) | Tromsø, Norway | 2018 | 269 | Radisson | | | | | [Radisson Blu Nice](https://www.elitesmartbuild.com/en/projects/radisson-blu-nice) | Nice, France | 2017 | 263 | Radisson | | | | | [Sunscape Coco Punta Cana](https://www.elitesmartbuild.com/en/projects/sunscape-coco-punta-cana) | Punta Cana, Dominican Republic | 2023 | 861 | Hyatt | Globalia | Yes | Closed | | [Sunscape Dominicus La Romana](https://www.elitesmartbuild.com/en/projects/sunscape-dominicus-la-romana) | Bayahibe, Dominican Republic | 2023 | 867 | Hyatt | Globalia | Yes | Closed | | [Occidental Alicante](https://www.elitesmartbuild.com/en/projects/occidental-alicante) | Alicante, Spain | 2020 | 80 | Barceló | | | | | [NH Madrid Barajas](https://www.elitesmartbuild.com/en/projects/nh-barajas) | Madrid, Spain | 2017 | 172 | NH Hotel Group | | No | | | [NH Madrid Chamberí](https://www.elitesmartbuild.com/en/projects/nh-chamberi) | Madrid, Spain | 2017 | 56 | NH Hotel Group | | | | | [Hotel Indigo Brussels](https://www.elitesmartbuild.com/en/projects/hotel-indigo-brussels) | Brussels, Belgium | 2019 | 285 | IHG | Pandox | | | | [Alúa Calas de Mallorca](https://www.elitesmartbuild.com/en/projects/alua-calas-de-mallorca) | Calas de Mallorca, Spain | 2025 | 59 | Alúa Hotels (Hyatt) | | | Closed | | [Barceló Tenerife](https://www.elitesmartbuild.com/en/projects/barcelo-tenerife) | Spain | 2026 | 59 | Barceló | | | | | [Hesperia A Coruña](https://www.elitesmartbuild.com/en/projects/hesperia-a-coruna) | A Coruña, Spain | 2018 | 123 | Hesperia | | | | | [Barceló Marrakech](https://www.elitesmartbuild.com/en/projects/barcelo-marrakech) | Marrakech, Morocco | 2022-2024 | 300 | Barceló | | | | | [Compostela Suites](https://www.elitesmartbuild.com/en/projects/compostela-suites) | Spain | 2020 and 2022 | 296 | | | | | | [Park Inn by Radisson Hotel Heathrow](https://www.elitesmartbuild.com/en/projects/park-inn-by-radisson-heathrow) | London (Heathrow), United Kingdom | 2020 | 519 | Radisson | | | | | [Bahía Príncipe Coral Beach](https://www.elitesmartbuild.com/en/projects/bahia-principe-coral-beach) | Mallorca (Balearic Islands), Spain | 2024 | 184 | Bahía Príncipe | | | | ## The company - **Owner:** GRUPO GRL, S.L. - **Trade name:** ELITE - **Tax ID (NIF):** B70328208 - **Registered address:** Rúa Zeppelin 21-23, parcela 9, nave 13, Polígono Industrial Espíritu Santo, 15650 Cambre (A Coruña), Spain - **Registry:** Commercial Registry of A Coruña, volume 3445, folio 156, section 8, sheet C 48637, 1st entry - **Email:** [info@elitesmartbuild.com](mailto:info@elitesmartbuild.com) - **Phone:** [+34 981 276 459](tel:+34981276459) - **Website:** www.elitesmartbuild.com Request a visit ## How many rooms does your hotel have? We'll come and see it, then tell you what we would do. [Request a visit](https://www.elitesmartbuild.com/en/request-a-visit) [Other ways to get in touch](https://www.elitesmartbuild.com/en/contact)